Optus in deal to acquire Amaysim

Written by admin on November 24, 2020 in Business with no comments.

Amaysim is the leading low cost prepaid mobile phone carrier in Australia and their exploding popularity has led them down the path of a sale of the business. Having such a large customer base means that interest in the VAS (Value added service provider) will be high.
Amaysim has come to an agreement with Australia’s second largest Telco, Optus, to acquire it’s business in a deal worth $250 million. Concerns have been raised that the acquisition will lead to a dramatic fall in competition within the prepaid mobile phone sector. However ,the ACCC (Australian Competition and Consumer Commission) has said that it will not oppose the deal even though concerns have been raised.
The Australian Competition and Consumer Commission last year tried to block the merger of TPG Telecom and Vodafone Hutchinson Australia but failed. That deal was a much larger and significantly public one that the Amaysim and Optus deal and the ACCC lost the fight. Losing that deal was a big blow to the ACCC and they may not want to repeat the embarrassment.
Optus looks like it will be a big winner from the deal as Amaysim are due to renew their massive wholesale contract with a telecom partner.
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